Saved reports
Proof for each reporting cycle
Snapshots preserve score, change, issue count, and export actions for client or stakeholder updates.
Monthly UTM drift guard for GA4 teams
Stop UTM drift before GA4 reports break.
Audit real GA4 traffic, triage messy campaign parameters like issues, then keep the next reporting cycle clean with recurring reviews and governed link creation.
CSV or GA4 importAI fix queueMonthly reports
Why teams come back
UTMs drift every month, not once.
New channels, agencies, launches, and contributors keep changing naming behavior. The product gives marketers a repeatable review cycle instead of another one-time spreadsheet cleanup.
3 audits
tracked in the demo workspace
+23
score lift from the previous review
2 fixes
queued before reporting
Product loop
A monthly operating rhythm, not a UTM builder.
Each run creates a score, a queue, a saved report, and reusable rules. The next campaign starts from cleaner defaults.
Audit GA4 traffic
Import or upload campaign data and score the source, medium, and campaign values behind acquisition reports.
Triage the fix queue
Group messy variants, accept canonical values, and carry approved names into the governed builder.
Repeat before reporting
Schedule the next review so drift is caught before client or leadership updates.
Dashboard surfaces
Screens built for weekly work.
Dense tables stay white and scannable. Brand energy comes from full-card surfaces around the repeatable workflows.
Governed builder
Keep the next campaign clean
Approved sources and mediums become dropdowns so the same mistakes do not return next month.
Client health
Agency view for renewals
Client health cards surface score, open drift, latest report, and next audit date from one dashboard.
Positioning
Different from a UTM builder.
Builders create clean links. UTM Taxonomy Guard monitors messy links already in GA4 and turns recurring drift into a managed queue.
CapabilityUTM GuardBuilder
Finds existing UTM driftYes-
Imports GA4 for recurring auditsYes-
Saves monthly/client reportsYes-
Builds governed links from approved rulesYesYes
Keeps a fix queue before reportingYes-
Pricing
Start with the audit. Keep it for the review loop.
Pricing uses the calmer Airtable-style commercial surface: white cards, one soft featured tier, and pill CTAs only in this section.
Solo
$12/mo
For one marketer owning UTM quality.
- Unlimited audits
- PDF export
- Governed builder
- Recurring GA4 review
Team
$29/mo
For small teams and collaborators.
- Shared taxonomy
- Audit log
- Drift alerts
- Saved reports
Agency
$79/mo
For client reporting workflows.
- Client health dashboard
- 5 workspaces
- API access
- Recurring reports
Questions
What to know before launch.
Make UTM cleanup a habit.
Start with the free audit. Keep the subscription for recurring GA4 reviews, saved reports, and governed links that stop the same mistakes from coming back.